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American Hues Blog

Great Marketing Tips and Business Information

SMALL BUSINESS MARKETING 101 - (Info you Must Know)

Posted by Ron Robertson
Ron Robertson
Ron Robertson has been a business and marketing professional for the past 20 yea
User is currently offline
on Monday, 10 October 2011 in Marketing Tips

 

Question: Why is marketing important to the success of your business?  Answer:  It is the only way to effectively bring both short-term and long-term customer to your business. Word of mouth, which is a great basic form of marketing, is not enough to get attention from the crowded marketplace. .

The question I consistently get from a lot of small business clients is how do I market my small business without breaking my bank. My answer is simple choose from a menu of marketing strategies (Marketing Mix)  that fall within your budget, and develop a marketing plan to implement them  Let’s start with the basics:

Develop a clear Brand Identity

Create a logo and color scheme. Try to choose a logo that is catchy, creative, and easily recognized. Use colors that complement with each other to create a symbol that would enhance business recognition.  Make sure your brand identity creates the right emotion. When clients see your logo do you want them to feel excited, happy, or enticed? Is your business for fun, quality, or casual appeal?  Make sure that your brand and all subsequent marketing materials reflect the image you want.

Signage

If your business has a storefront, create signs that would easily catch the attention of passersby. Use colors and designs that complement your logo, and are easily seen from the street.

Marketing Mix

There are several low cost methods you can choose from when creating your marketing mix.

 

  • Business cards these are small cards that carry your business name, address, contact number(s), and any other pertinent information regarding your business.  Business cards are inexpensive, simple, and easy to produce.
  • Postcards are actually simple cards that are meant to be mailed or hand delivered  to customers and potential customers. Often, they are used for advertising purposes, other times as a reply form or an insert to company letters. Postcards are inexpensive, simple, and easy to produce.
  • Brochures are leaflet types of material that are used to showcase all the products and services of the company in an easy-to-read and eye-catching manner. A brochure basically sums up everything about the company; it is the face of the company in the business world.
  • Stationery, pens, t-shirts, sticky notes, and others. These marketing tools are used to promote the business in a more artistic manner. As these materials are often used by customers, they can be effective carriers of the business name. They are also cost-effective to produce taking up only a small amount of your budget.

 

So, which marketing mix is right for your business?

A winery can create fliers announcing an open house or tasting party. A car wash can use discount coupons printed on business or postcards. Fliers can work for service companies, and brochures for inns and hotels. And in all businesses, printing business cards will always help introduce you and your business to your target customers.

 

With little effort and a good marketing plan, you can easily grow your business and maintain good customer relations. These strategies won’t actually take up most of your budget. Once you find the right mix with which to attract a steady flow of customers, you are on your way to bringing your business to a new height.

 

Copyright 2011 American Hues and  MyMarketingGuys.com

 

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Ron Robertson has been a business and marketing professional for the past 20 years. His clients have included Adams Mark Hotels, The Big Twelve Conference, Nortel Networks, and numerous small and medium size businesses. He's a graduate of the University of Texas at Arlington. He has degrees in Marketing and Accounting.

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