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Case Study - NCNO Conco-NuChoice

Listed below are a small sample of Case Studies we have implemented for clients:

 

Trade Show



New Food Distribution Co-Op Seeks Branding, Expansion, and Improved Sales

Brand:
Conco Foods/NuChoice Foods

Campaign/program name:
Local Marketing

Duration:
Six Months

Objective:
Large out of state food distributor partners with local start-up food distributor and seeks to enter and expand into new market. The problem was that many local restaurant and food supply clients were not aware of their existence. 

Strategy:
Create and organize a food related event to introduce clients to the local market. Created the New Choice and New Opportunities Food Show at the Dallas Convention Center.

Organized the event as a private invitation-only marketing event where both large and small suppliers could engage in a cooperative marketing program and reach a target at lower per unit marketing costs.

Call to action:

  • Organized the event as a private marketing event. Invited and secured over 100 food related exhibitors.
  • Invited two hundred companies that utilized food related products.
  • Showcased client products to a new marketplace.


Results:
Clients added over two dozen new customers. Because of co-marketing the event with other food product vendors, clients final cost to obtained these new customers were minimal.