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Case Study - Willams Chicken

Listed below are a small sample of Case Studies we have implemented for clients:



Restaurant Chain Seeks Branding, Expansion, and Improved Sales

Williams Chicken

Campaign/program name:
Local Marketing

Twelve Months

16 unit restaurant chain sought to improve brand image, collateral, external and point of purchase signage with the final result being an improvement in sales. The problem was client did not have the financial resources to undertake the project.

Development of a marketing plan that could be presented to clients large suppliers whereby the suppliers would engage in a cooperative marketing program and underwrite cost of the project.

Call to action:

  • American Hues worked with several of the clients largest suppliers including Coca Cola to implement project.
  • American Hues worked with client to redesign brand, file for trademark for the US Patent and Trademark Office.
  • American Hues assisted client with replacing all external signage and point of purchase menus, posters, and collateral.
  • American Hues assisted client with setting up franchise system.

Clients Sales Improved by 30%. Within three years after implementation of program the client added 30 new franchise units.